We’re W Project

We champion women in the creative industries

W stands for women. Our project stands for female voices in the creative industries, changing attitudes, inspiring all.

To mark the 100th anniversary of International Women’s Day in March 2011, Teo Connor and Loren Platt asked their network just one question — what does it feel like to be a woman working in the creative industries?

The responses were compelling. They were also beautiful, inventive and challenging. Through an exhibition, a symposium, short films and workshops, what was revealed was an appetite for change expressed in ways that resonated far beyond the events themselves; echoing out into the community where real change begins.

Every year since, the W Project has grown to become more explorative and more influential. It’s where fresh ideas are seen and heard as real-life projects in an ever-evolving programme.

Our connections make us stronger

It’s through our network of forward-thinkers that we can bring our vision to life.

We’re able to curate events that engage a diverse audience of men, women and children because we collaborate with leading creative industry figures. Promoting equality, showcasing female role models and inspiring the community — the W Project is where partnerships grow into meaningful initiatives.

We work with leading institutions and brands such as Tate, The Southbank Centre, Hunger Magazine, NTS Radio, Shoreditch House, Nike, the KK Outlet, and The Southwark Playhouse, harnessing our 300-strong collective of like-minded professionals to produce projects with impact.

Why we’re here

Our rationale is simple

We believe that women aren’t represented properly in mainstream media and the creative industries.

Our aim is clear

Entitle young women to become agents of change — challenge expectation and share their talent.

Our path is set

Curate events, develop programmes, ignite initiatives that change perceptions and by extension, behaviours.

W Project is founded by two passionate people — Teo Connor and Loren Platt

Teo Connor

A simple aim underpins all of Teo’s creative output — to make the world better by design. Before setting up her own studio, she’s been a co-director of influential London design studio No Days Off, Creative Director at branding agency Purpose, and a Design Director at Mother London. She has over a decade’s experience at the leading edge of the design industry for clients such as Somerset House, Sony Music, Timberland, Nike, The Design Museum, Reebok, Gucci, Topshop, The British Council, The University of the Arts, and Apple. The W Project is where Teo’s able to collaborate with a wide variety of talented groups and individuals, and get hands-on in the community — mentoring aspiring young creatives to propel change from the ground upwards.

Loren Platt

Loren thrives on ideas and bringing them to life. With a background in visual communication she is creative producer that fluidly transitions between projects including, creative direction, music programming, broadcasting and live events working with BBC 1xtra, Nike, Boiler Room, Columbia Records, Topshop and Adidas to name a few.

Founder of club night Work It and collective FAM, she has been immersed within the creative underground of East London for the last decade. Hugely inspired by emerging talent her vast creative network allows her to pull together dynamic teams to execute any project. Challenging stereotypes and diversifying spaces is the motivation that keeps her moving forward.

Take a look at our projects to see the sorts of things we do as part of our mission